This is an annual event held at the beginning of the financial year to recognise and reward the top movers and shakers in the business. Following several years of the successful creation and execution of the Optus Business Sales Awards, Fourth Wall was approached by the Wholesale and Satellite division to breathe new life into their Sales Awards. The brief was to produce a creative and well executed Awards night for 300 guests. Optus sought an experience where staff and guests could celebrate and ‘kick up their heels’ with team members and partners.
Taking over the vibrant Ivy Sun Room, Fourth Wall created a party Oasis which featured a mélange of fun and quirky pop-up experiences. Drawing inspiration from the Sydney Fringe Festival, and Palm Springs, we sourced some of the best performers from around the country to deliver unexpected moments of entertainment and wonder.
In conjunction with Merivale we created a Fromagerie and Charcuterie room – a delicious sensory overload. With butler assisted artisan cheese station, San Danielle prosciutto sliced in front of guests, Spanish salami, bresaola, pate, olives, mustards and Iggy’s sourdough bread. With so much deliciousness on offer some guests stayed all here night.
The outdoor terrace was transformed with ambient lighting, delicious food stalls and a lounge games area complete with Yahtzee, Connect 4 and Uno.
With everyone feeling well fuelled and jovial, it was time for fast paced Awards culminating with number one club winners being announced followed by an exciting pyrotechnic show, synchronised to pumping music in the atrium of the Ivy. Impressive.
It was an unforgettable and highly theatrical event with strong staff engagement. The success of the Awards night is evidence of our rich history producing highly creative experiences, collaborative approach and the joint vision that Fourth Wall share with our clients.