50 Best

50 Best

World's 50 Best Restaurant Awards

The best of all the World’s 50 Best events in its 14 year history

Creation

 

The World's 50 Best Restaurants provides an annual ranking of the most exciting and talked about restaurants across the world. Formulated by publisher William Reid, making the 50 Best is a coveted prize sort by many in the international culinary fraternity. Each year they reveal the 50 Best to the A-list of chefs and world media at a ceremony that counts down to the No.1 Best Restaurant in the World.

Evolution

 
 
To create international interest in Australia’s world-class restaurants, Tourism Australia secured this event for Melbourne, held for only the second time out of London. They enlisted Fairfax as their events partner who called upon Fourth Wall to handle the creative and production requirements.
Fourth Wall worked collaboratively with Fairfax, Tourism Australia and Visit Victoria to showcase Australia, Melbourne, its chefs, produce, and all the event elements in an exciting and engaging manner – whilst ensuring our international guests and the event sponsors had an experience they would not forget.
Our team led the event strategy, establishing the creative for the night along with the guest journey.
Working with William Reid we were able to make subtle improvements to the way the list was staged and presented. We worked with Fairfax and the event sponsors – both on a production and creative level - to ensure their needs were met and that there activations integrated seamlessly into the overall event experience.
An example of this was the 50 Best street art installation for Visit Victoria. Ahead of the night Fourth Wall commissioned Heesco, a local street artist to paint five of the world’s best chefs in a laneway right in the heart of one of Melbourne well known foodie area. This provided a great deal of media hype and excitement, even before the event day. The content was then used as a backdrop to a Melbourne laneway inspired after party.
 

Continuation

 
 
Held at the grand Royal Exhibition Building in Melbourne, the night exceeded the expectations for all involved. Our 950 local and international guests walked a red carpet lined with native Australian fauna before entering a pre event area that showcased the best of Australian food and wine.
A large LED screen partitioned this space from the awards theatre screening B roll content of Australia and the local sights.
Led by Neil Perry, catering was a central focus, and his team at Rockpool dominated the pre event space with a display of fresh meat and seafood.
Finally it was time to reveal the 50 Best Restaurants. Presented on a projection screen supported by a set that spanned the height of the majestic 1880’s building – the world’s No.1 restaurant was revealed to captivated audience both present and online.
The night concluded with an after party at the same venue. This time the pre event transformed into a Melbourne laneway complete with some of the city's famous street art, a funky DJ booth, and footage on our giant LED screen of Heesco’s street mural creation.
The Group Editor from William Reid – the man responsible for the list - called the night the best of all the World’s 50 Best events in its 14 year history.