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Google Partners Summit

The Challenge

The Google SMB Team approached Fourth Wall to work collectively on creating a unique and inspiring roadshow experience for members of the Google Partners program in Australia and New Zealand.

By providing agencies with the latest product updates and sharing Google’s vision for the agency ecosystem, we help them to prepare for future challenges in their business and consequently create best-in-class users of Google products and services. With events in Sydney, Melbourne, Brisbane and Auckland, we developed a Googley experience, delivered to impeccable standard across four markets.

The Creation

The Summit is a physical manifestation of Google’s commitment to their Partner agencies so the delivery of a highly interactive and engaging program was crucial.

The team created a presentation space that provided easy and comfortable interaction with the content presented, keeping people engaged while they heard local and global insights from industry thought-leaders.

Out of the room, guests could network and re-energise while they explored product activations and interactive stations that strategically linked to the presentation content. As always, the Google hospitality was dialed right up. With nourishment ranging from food trucks to donut walls, our food experience was both satisfying and social-media worthy!

The Outcome

With guest attendance rising and post-event survey ratings increasing year-on-year, the success of the Summit is undeniable. A strong collaboration between the Google SMB team and Fourth Wall has made it a coveted ticket on the Google Partner calendar.

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