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Bvlgari Lucea Launch

The Challenge

This event was designed to re-enact elements from the successful launch that took place in Rome, while impressing the best of the best in Australia. The result was a suitably exquisite event that successfully launched luxury brand Bvlgari's new Lucea range to VIPs and media.

The Creation

Bennelong Lawn was selected as the ideal location due to its unrivalled views of the Opera House and Sydney Harbour Bridge.

A custom-adapted marquee with a floating wooden floor and luxurious lining served to create a decadent and flowing Italian ambience. To further enhance the grand sense of romance, images from the campaign were projected onto large, multi-layered gauze screens that were erected on the lawn outside, while an abundance of florals and hundreds of candles - tested to withstand outdoor conditions – surrounded guests on the lawn.

Guests entered along a plush white carpet and were greeted with canapés produced by Steve Manfredi of Bel Mondo. Once inside the marquee, they could browse through the Lucea range which was presented in uplit display cabinets that had been imported from Rome, or relax and enjoy the breathtaking views on custom-sourced furniture.

The Outcome

Extensive social media coverage and trade articles ensured the new range rapidly began trending, with some of Australia's most high profile celebrities revelling in the exclusive experience of socialising around some of the world's most exquisite jewels.

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