To create a unique gaming experience on Bondi Beach. Ogilvy PR and Xbox needed to bring together both the gamers, media and the programmers in an engaging and innovative environment for the Launch of Halo 5 - "The Guardians."
Using the iconic Bondi Beach as the backdrop and the North Bondi Surf Club we created a bespoke experience which provided the Halo fans with the opportunity to experience the game first hand before it went live to the public.
The Bondi venue lit in the Halo Green and with search lights creating hype on the balcony, the entire population of Bondi new something big was taking place on the beach.
The Halo 5 protagonists Master Chief and Agent Locke greeted the media, fans and programmers from the moment they arrived.
It was great how they mingled with the guests ensuring all were treated to a night of entertainment, great food and most importantly an interactive gaming experience.