Westfield partnered with the team to evolve the Westfield Style Tour with celebrity stylist Gok Wan, by integrating social media into the events. We were delighted to work with the team to custom design a show that brought Gok’s playfulness and creativity together with the wider digital audience and to increase participation.
We created a Twitter site and invited shoppers to personally ask Gok questions. These questions were moderated, posted, and then integrated through a ‘live feed’ during the stage shows. Playback devices were also incorporated to display the amount of Facebook check-ins. One event was live streamed, which had an international community following the Australian ‘in centre’ show.
All the content, makeover reveals and reactions were shown on a LED screen and toured to ten Westfield centres nationally in under fourteen days by the team. This included a custom made white catwalk stage with built in lights and a fashion team ready for any transformation Gok challenged them with.