YouTube Unboxed

An event that debuted never-seen-before technology


With a world first - an event that debuted never-seen-before technology, YouTube’s “Unboxed” invited media agencies to enjoy an up-close-and-personal conversation on a massive scale, as a way to reveal their plans for an unbelievably exciting future.


Hosted at Australian Technology Park, which lived up to its namesake by delivering unrivalled, state-of-the-art technology, 250 of the top C+ executives embarked on a captivating journey that revealed YouTube’s exceptionally innovative plans for the future.
In collaboration with the YouTube team, we designed four unique and immersive creations which spanned over three days - with each presentation designed to evoke a sense of excitement, anticipation, surprise and awe. This experiential journey enabled guests to travel through a series of container spaces… one that literally revolved, one that had appeared to have content floating in mid-air, another where a projection curved from the floor to above their heads and the content and lights interacted with the presenter… and all while being exposed to fascinating insights into the YouTube audience and metrics, as well as receiving a preview of YouTube’s new and upcoming products.


In no uncertain terms, Unboxed was a truly unforgettable experience!
“We were thrilled with the outcome ... It was a large and complex project and the team did an incredible job of managing all of the moving parts throughout the process"
Brand Strategist, Google.