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Dolan Warren Awards for FFA

The Challenge

The Football Federation Australia (FFA) turned to Fourth Wall to rebrand and reformat their annual awards series for their A-League and W-League.

With the awards merging for the very first time, the brief was to create something that equally honoured both the men’s and women’s competitions.

Held at the beautiful Carriageworks in Sydney, the resulting inaugural Dolan Warren Awards was a fast-paced, highly entertaining, one-hour show that effectively and respectfully acknowledged award winners from both the A-League and the W-League. A relaxed, but stylish after party was also held at the conclusion of the awards.

The Creation

The FFA looked to us to develop and produce an entertaining guest experience in a sophisticated setting. Simultaneously, Fox Sports challenged us to design the show to be delivered entirely live, for broadcast purposes.

The Outcome

We collaborated with the media to create an bonafide red carpet event, and this resulted in an increase in attendance and coverage, including live news crosses to the red carpet.  

We have now established a solid foundation for the FFA to further grow The Dolan Warren Awards, providing it with the momentum to continue developing into a pinnacle event for football fans.

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