The Football Federation Australia turned to us to re-brand and re-format their annual Awards series for the A League and W League. With the awards merged for the first time to include both the men’s and women’s competitions, the brief was to create something that honoured both equally.
The inaugural Dolan Warren Awards was created as a fast paced, entertaining one hour show that delivered on its promise to be better then the year before, whilst respectfully acknowledging award winners from both the A League and the W League.
Importantly we worked actively with media in the lead up, a created an enhanced red carpet experience. Both saw an increase in attendance and coverage that included live news crosses to the red carpet.
The team also made creative use of the venue, Carriageworks in Sydney, designing an attractive theatre style awards experience with a relaxed but stylish after party.
We have now established a solid foundation for the FFA to grow The Dolan Warren Awards as a valuable entity and a not to be missed program for all football fans.