Tamworth Country Music Awards is the night of nights for the country music industry and is the pinnacle of the Tamworth Country Music Festival.
The Country Music Association of Australia (CMAA) invited us (in association with Active TV) to produce the awards event, with the desire to deliver an event suitable for prime time TV viewers.
With a history dating back to 1973, we were keen to infuse a fresh vision into the event. We started with a plan to change the delivery of the event by producing a design that would appeal to both theatre and television audiences.
Working with the event committee and the CMAA board closely, the decision was approved to use one band for the entire night, which would also act as a backing band to soloist vocalists. This small logistical change enabled the event to run seamlessly, with limited set changes, while still showcasing the stars of the industry.
A new set design was also designed and produced, but was created with flexibility in mind so that it will be able to be used in future years, thereby ensuring the awards are a premium experience.
The Tamworth Country Music Awards were transformed for the better. We were able to breathe new life into the production itself while remaining true to the stars it exists to celebrate.
The event is now broadcast nationally on free to air and cable television and on live radio. We were thrilled to have taken part in the redesign and reimagining of this classic event.