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Airbnb - Business Travel Roadshow

The Challenge

Airbnb revolutionised accommodation for business travellers, by offering specific listings as an alternative to traditional hotel/motel-style accommodation. To promote Airbnb as a viable option for business travellers, an unforgettable Business Travel Roadshow was delivered, which was hosted at Australia’s most iconic “house" – the Sydney Opera House.

The Creation

Fourth Wall delivered an engaging and creative solution that enabled Airbnb to make tangible, the extensive benefits of their business travel offerings. A truly immersive experience was created in two stunning spaces within the Sydney Opera House.

A key feature of this creation was a showcase of Airbnb's business-travel listings, which were displayed in the Northern Foyer. Fourth Wall recreated bedrooms, kitchens, dining rooms, living areas, and home offices based on actual Airbnb listings from around the globe. Here, guests enjoyed cocktails and canapés in an environment that transported them to being within genuine Airbnb properties, enabling them to interact with the spaces, gain firsthand information from the Airbnb team, learn about business travel with Airbnb, and truly engage with and immerse themselves in the Airbnb brand.

The Outcome

Fourth Wall created a warm, familiar and eye-catching space that encouraged guests to stay and linger, providing the Airbnb team with opportunities to engage with them and address any questions or thoughts regarding Airbnb as a business travel accommodation option. Onsite, the client themselves described the outcome of Fourth Wall’s creativity as "nothing short of amazing".

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