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Optus End Of Year Celebrations

The Challenge

The annual end of year celebration is a highlight of the social calendar among Optus NSW employees.

For Fourth Wall the event is a complex, logistical challenge that rivals the organisation required for many music festivals; purely because not many venues offer the capacity required to accomodate all 3,200 guests.

The Creation

This celebration is designed to reward the year’s hard work by Optus NSW employees. Its signature requires lots of laughs, heavy on the sparkle, and laden with “Yes!” moments, which is a real-life interpretation of the telco's famous tagline.

The night involves approximately 3,200 employees, so we often need to combine several different venues to custom-create a site large enough to accommodate everyone. The party takes over a different Sydney venue every year, and typically involves more than 100 entertainers who perform in half a dozen individually themed spaces.

The Outcome

Fourth Wall has been designing and delivering this critical brand event since 2004; and the reason we continue to be invited back is because each year, we reliably exceed Optus’ expectations in terms of theming, venue selection, entertainment options and overall extravaganza. We take great pride in being Optus’ preferred production partner for this event, and even after so many years it still remains one of the highlights in Fourth Wall’s calendar.

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