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Wharf4Ward + River4Ward for Sony Foundation

The Challenge

The Sony Foundation is the charitable arm of the Sony Group of companies, and its purpose is to raise awareness and funds to support youth with cancer. 

Fourth Wall are proud to be the Foundation’s event partner and sponsor, and in this role we produce a number of projects for the Foundation, including Wharf4Ward in Sydney and River4Ward in Melbourne.

The Creation

Wharf4Ward is a unique, annual four-hour event that is held along the entire restaurant strip on the Woolloomooloo Wharf in Sydney. The event involves 6+ different Sony performers using 200m of performance space, addressing 1,000 guests spread throughout 6 different restaurants.

The Melbourne event, River4Ward, typically brings together Sony artists such as John Farnham, Jessica Mauboy, and Nathanial and Stan Walker to perform on a custom-built stage that float atop of the Yarra River.

The Outcome

With Fourth Wall’s help, the Sony Foundation has raised over $900,000 at Wharf4Ward and $400,000 at River4Ward, which has resulted in the construction of a specialised youth cancer centre in Melbourne.  

The event was also named The Best Charity Or Cause-Related Event in Victoria, at the 2015 National Event Awards.

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