New Mardi Gras had a vision for Fair Day - the largest of their outdoor projects. They wanted to ensure a premium experience, which was professionally managed and surpassed the ticket price. We were thrilled to take on the opportunity.
The varied nature of the audience for this experience posed a challenge, as did the location being a public, outdoor space. We had to plan this one to perfection.
And we did. We created numerous stages to appeal to different audience segments, matched with roving entertainment to bring a sense of fun into the crowd. We ensured easy flow between major areas, installed colourful signage and decor and created relaxation areas for those who needed some time out from all the action.
We worked closely with New Mardi Gras to make their vision a reality, but we also worked closely with police, security and infrastructure contractors like power, water, technical systems and waste. We did this using detailed CAD and operational planning systems, so that when it came to show time, nothing was left to chance and the event was installed, run and removed without issue.
Over ten hours Fair Day guests enjoyed an amazing party, dancing to acts from across the country, dining on international culinary delights, and celebrated everything that New Mardi Gras stands for - all in a safe, well-managed outdoor environment.
We delivered on New Mardi Gras’ vision and Fair Day was again considered a must-do event on the Sydney calendar.