Real Insurance 10km Run

Bringing the race start and finish zones to life

Creation


As the principal sponsor of the Sydney Harbour 10km, Real Insurance approached us to develop an entertaining, engaging and refreshing activation for race participants and supporters to enjoy…bringing the race start and finish zones to life! 

Evolution


Keeping in line with the Real Insurance branding, we developed two main concepts; the Real Fruit Bar; an authentically styled market stall of fresh fruit, and the Real Insurance Chill Zone which encouraged participants to grab a bean bag, catch their breath and enjoy the live entertainment.

In addition, a social media aspect was promoted across the site, encouraging participants to take a snapshot of a ‘real moment’ throughout the event and post it on the Real Insurance Sydney Harbour 10km Facebook page. 

Continuation


The Real Insurance Fruit Bar and Chill Zone were a welcome treat for race enthusiasts. The opportunity to rejuvenate and participate in fun social media activities were a highlight of an already stunning day.