We were engaged by Echo Entertainment Group to devise and deliver the Pyrmont and The Star Precinct, including The Star complex, throughout the internationally renowned Vivid Sydney festival.
The Star itself was to be a beacon of the new precinct and involve the community…effectively connectingThe Star with Pyrmont and Sydney. The precinct was to be interactive; include sound or music; and lights or projection…becoming a Game Zone.
Working in partnership with The Star, the team created the Vivid Sydney Game Zone at Pyrmont and The Star.
Pyrmont’s Harbourside precinct was transformed into a buzzing multi-sensory, entertainment zone where we handed over the controls to thousands of people from around the world. Friends and fellow fun- lovers interacted in an urban playground of retro games and activities on a scale never seen before.
Misson Control was the largest audience operated light show in the world, in which visitors could take control of over fifty searchlights on top of The Star building.
Pyrmont Pyro was a new activation in which fifty drums, in groups of five, were played by visitors and would trigger digital fireworks in the tree in front of them.
Vivid Treats was the ultimate playground for visitors’ sweet tooths. Over the eighteen nights visitors got to delight their senses with irresistible temptations including velvety rich hot chocolate, delectable popcorn, tantalising fairy floss, mouth-watering hot chocolate, sumptuous crepes and crave-worthy coffee.
Vivid Sky Lounge was transformed into a vibrant urban space of light, music, interactive video games and delicious food from The Star’s signature restaurants. Everything was custom created and turned the terrace into one of the highlights of the precinct.
Over the eighteen nights visitors from across the globe came and brought the Vivid Sydney Game Zone to life, from playing the drums to operating search lights to enjoying amazing culinary concoctions as they watched the city and surroundings come alive with light and projection.
Image credit: Murray Fredericks