Event Management Companies Are Dead.

And I own one.  Well I did, until I realised that, for the first time in my twenty years directing and delivering events, the ‘event management business’ as we know it, is over.

Don’t get me wrong…events are more important to business now than ever before and have continued to hold ground as a place of meaningful interaction. Good communication strategies need to centre on end user engagement and the most direct, effective way to do this is through an event.  Ask yourself:

  • What new brand can launch without engaging teams, channels and clients or customers? 
  • What company can grow without taking people on the journey?
  • What use is a new product without customers who believe in it, are enthralled by it, and most importantly buy it?

In a world where more and more is virtual, people crave face-to-face engagement and live experiences that are memorable.  Digital is important, but not the whole solution.

The true nature of a company’s success is not measured in ‘likes’, rather a range of business performance metrics in which real, personal and relevant engagement is one.

How Do We Know?

We asked our clients and they told us. 

The marketplace has evolved and is looking for companies who will work beyond traditional parameters. They want creative solutions that focus on broader business objectives, maximising the experience to achieve much greater outcomes.

Managing an event will always be an important element in any project, however good management does not breathe new life into business; creation and innovation does.

So How Have We Adapted?

Fourth Wall is no longer an event management company. 

We are now the Collective of Creators.

We have handpicked the best people to create an infinite, flexible, independent collective of trailblazing specialists to break through limitations and map out a new future with our clients. 

Through our Collective, we have created an in-sourcing model that enables us to offer only the tailored expertise needed for each project.  This means you get the best-suited team without the overheads. 

We discover where our clients need to be and take them there.  We become part of their business, we build their ‘destination’, and then we question everything through our trademarked approaches to formulate the answer. 

There are destinations waiting to be discovered, where everything the imagination can dream, works.  Where everything is possible, where barriers don’t exist and where no one has dared to go.  Fourth Wall has evolved to take our clients there.

Evolution starts with a new dawn.  So can you.  Come with us.

Jeremy Garling
Creator.