OPSM - EYE SCREEN FOR AN ICE CREAM
CHALLENGING THE STATUS QUO
How do we make a “Glaucoma Risk Screening Test” sound like a must-do thing to do on your lunch break?
EVOLVING THE CREATION
By taking over Martin Place and enticing passersby with an “Eye Screen for an Ice Cream”, OPSM and Glaucoma Australia were able to encourage over 700 people to take the screening.
The Fourth Wall team were on the ground to build the optometrist stations and manage the flow of tests throughout the afternoon... all the while, handing out delicious branded ice creams during the process!
The activation successfully garnered widespread attention but even more importantly, it identified 40 people on the day who were classified as “high risk” for developing glaucoma.