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PODCASTONE

BIGGEST CHALLENGE

Launching Southern Cross Austereo's highly innovative new podcasting network with an experience that would become an industry talking point.

OUR SOLUTION

200 lucky guests walk a black carpet at Commune in Waterloo in Sydney and White Lane in Melbourne.

After being fitted with individual headsets, groups of 20 undertook an inspring and edu-taining audio experience, guided by PodcastOne contributor, Dr Nikki Goldstein. This 20-minute walkthrough immersed guests in three intricate, custom-built spaces, each of which paid homage to a featured podcast.

The first stop on the audio tour was designed as the crime scene in Melbourne's Hotel Saville, which appears in Adam Shand's thrilling new Trial Of The Vampire podcast. The second destination featured Mark Howard interviewing AFL star Paul Roos, as they recorded an effervescent episode for Mark''s enthralling Howie Games podcast. While the third and final stop was set up as a long dining table inside a restaurant, where guests were treated to a beautiful entrée while listening to Gary Mehigan's delicious new podcast called a A Plate To Call Home.

FAVOURITE MOMENT

Once the sensory experience was complete guests then moved into a cocktail function which was hosted by Southern Cross Austereo and the PodcastOne talent. Guests were treated up close and personal Q&A session with the talent of the podcasts.

FUN INSIGHT

Not only were the guests raving about the styled zones but the podcast talent themselves couldn't get enough. So much so, Adam Shan requested numerous pictures in his mock crime scene motel room!


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