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SXSW

THE INSPIRATION

With its reputation for outstanding content and original brand activations, every year Fourth Wall looks forward to seeing what the highly anticipated SXSW conference and festival held in Austin, Texas will reveal by way of experiential and immersive engagements.

THE INNOVATION

ADP + Wired Magazine's "Breaking Barriers": Encouraged festival-goers to literally “break” from their busy work day to think about their professional barriers. Armed with a baseball bat, guests let loose in a private “break room”, smashing various items to pieces.

Sony’s "Wow Studio": Highlighting how technology can enhance creativity, this exclusive showcase of innovative concepts gave guests an insight into Sony’s future; from motion-sensing games and soundscapes to walking/talking robots.

THE INSIGHT

This awe-inspiring convergence of creatives continuously sets the benchmark in experiential marketing for the year ahead. Attracting elusive influencers from around the globe, proving that activations and events continue to play an important role to successfully attach people to brands.

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