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GE RevComm

The Challenge

GE Healthcare partnered with Fourth Wall to create an inaugural conference for the medical imaging community to explore and celebrate their latest innovations in CT scanning technology.

GE's Revolution CT and Revolution Apex represent a genuine leap forward for the delivery of precision healthcare. Australian doctors needed to know exactly why and how this was so.

The Creation

We needed to bring the idea of human technology, Deep Learning and Artificial Intelligence to life - all key ingredients in the Revolution CT innovation story.

Set inside the Telstra Customer Insight Centre, the delegate journey began with the brand story, continued with product demonstrations and culminated in a series of plenary talks and panel discussions on the impact of the Revolution CT. Content created for the multiple screens in the space immersed attendees and primed them to engage with the content on a deeper level. 

Customer imagery and testimonials floated on the 360º screen that encircled registration. Animations and bone shaking surround sound greeted delegates as they passed through the room known as 'The Hub'. Networked terminals facilitated imaging and data demonstrations and were housed in an area where large format screens were filled with GE Healthcare images and video.

The Outcome

GE RevComm attendees walked away with a deeper understanding of where the future of CT technology is heading. They discussed the exciting advances in Artificial Intelligence and True Fidelity imaging, and what they would like to see next from GE Healthcare.

GE wrote..."we had a vision, you all helped us deliver on it, and we ran a day that we should all be immensely proud of. I look forward to our next project together."

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