Princess Cruises 'Bed On A Barge'

The Challenge

Princess Cruises are committed to ensuring their guests return from their vacations feeling refreshed, renewed and rejuvenated. As such, they collaborated with leading science and sleep experts to develop the award-winning “Princess Luxury Bed”.

By the end of 2019, some 44,000 of these luxurious beds will be integrated in every state room across the fleet of cruise ships, ensuring Princess Cruises deliver the ultimate night of sleep for their guests!

The Creation

Carnival Australia and Princess Cruises approached Fourth Wall with the challenge of creating a major PR and Media moment on Sydney Harbour to showcase their new “Princess Luxury Bed”.

Our goal was to photograph, film and create a space for a live interview to be streamed across the globe, while also simultaneously delivering a powerful consumer experience.

The Outcome

Collaboratively, we built a unique “Bed on a Barge” activation, which consisted of a floating barge on the Sydney Harbour in front of the Opera House, with a weatherproof space cube that housed the designer bed and two models.

The location of the floating barge, surrounded by the Harbour, Bridge and Opera House, ensured that every single photograph captured was an iconic and share-worthy image.