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Spotify Streaming Series

The Challenge

Returning client Spotify engaged Fourth Wall to create a celebratory and connective, private concert experience for hundreds of their advertising clients and contacts, current and prospective.

The experiences were part of a global Spotify strategy providing a platform for their sales teams to engage with clients and agencies, and to thank those who work for Spotify locally. Delivered in Sydney and Melbourne CBD locales, they had to fit seamlessly within this global brand strategy, as well as Spotify's seasonally specific look and feel. Cheeky integrated branding, social engagement moments, premium technical production, and cohesive, welcoming environments were some of the key performance indicators.

The Creation

The intimate and exclusive concerts featured stunning live performances from three, top streaming, Australian Spotify artists.

Fourth Wall developed striking lighting designs created to highlight the performer’s different genres, whilst building momentum to the headline artist’s spectacular performance. Spotify’s branding was brought to life visually through custom created 3D hanging signage, and all core messaging cleverly integrated into the venues, with some elements designed to be used across both destinations. 

Spotify’s ‘tone-of-voice’ was expressed through strategically placed call-outs around the venues to encourage the audience to connect, eat, drink & share. The environment designs featured custom branded arrival ‘moments’ in each city, large format custom hanging signage, curated food and beverage menus, interactive photo booths, and visually compelling lighting designs both spatially and on-stage.

The creations were designed to have a visual synergy between them, whilst also being individual to the different venues, cities and local audiences. 

The Outcome

These invite only, on-brand immersive experiences showcased Spotify’s entertainment values through exceptional production, superior audio quality, and at their core were incredible concert experiences.

Spotify’s commitment to local markets was demonstrated through these premium created destinations that were well received by all guests, highlighted by the interaction with social sharing moments, the enjoyment of the curated catering and guest’s reluctance to depart at the end of the evenings.

Fourth Wall was proud to work together with Spotify to bring their desire to life.

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