Cisco Live for Optus

The Challenge

It was the second year for Optus as the Diamond Sponsor of ‘Cisco Live!’, the industry’s premier educational event for the IT and Telecommunications sectors, and they wanted to make a statement. Optus had just been named “Australia’s Winning Mobile Network” (‘Best in Test’ P3 Connect Mobile Benchmark) and this great achievement was the inspiration for our creative vision.

The Creation

The Optus stand needed to be bold, dynamic, attention-grabbing whilst maintaining the essence of the Optus brand. In a sea of other exhibitors showcasing banal colour palettes, the colourful Optus stand stood out for all the right reasons.

A striking overhead canopy rose above the stand, representing the strength of the Optus network and connecting the different focus areas of the business. The outer walls of the stand were covered in powerful images and bold statements showcasing the pivotal role that Optus played in powering the upcoming Commonwealth Games.

As the Diamond Sponsor, Optus also hosted a hospitality hub in nearby Cargo Hall, a branded cafe in the MCEC and a stunning after party.

The Outcome

Optus completely dominated the ‘Cisco Live! Congress’.

From strong social media traction to providing the entire WiFi infrastructure, to guests walking around with branded coffee cups and branding on dozens of water coolers, the power of Optus was omnipresent and electrifying throughout the entire three-day programme.