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AMEX - Business Class Insights

The Challenge

This Working Capital, Business Class Insights experience was an interactive show designed to bring confidence and peace of mind to American Express customers as it provides the information they need to navigate the current business and social climate.

Integrating multiple presenters and thought leaders from locations around Australia and the world, the show was designed to cut through the chatter and answer the real questions business leaders are asking.

The Creation

Hosted by an experienced journalist and presenter, the one hour format included an informative panel discussion which was divided into five segments, each covering topics relevant to the current social and economic climate. Joining the host on the panel were four thought leaders with expertise in the Australian economic environment.  

Each segment started with a question to one of the thought leaders, followed by open discussion from the panel and questions from the audience. 

Key interactive segments through the EventCast app ensured that the audience was always at the centre of the conversation. 

These were:

- Interactive Exchange which allowed each member of the audience to contribute to the conversation via the polling feature on the app.

- Question Exchange which was the audience’s opportunity to quiz the panellists about the topic being discussed. Questions could be directed at the panel as a whole or one particular member via the app.

The Outcome

The experience connected American Express customers directly with industry and business thought leaders and provided a highly anticipated platform for open conversation on important and current issues.

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