Optus needed a way to say “thank you” to the families and friends of employees. Previously they had taken its staff to Taronga Zoo and while popular, this strategy never really achieved the brand’s primary objective of bringing everybody together from different age groups and cultures, for a day of fun, entertainment and unity.
Working together we devised “Yestival” - an action-packed festival that transforms the Optus campus into a multi-zoned hub of entertainment. With a central stage built over the garden beds, multiple bands, DJs, rides, games, activities, waterslides, and one of the largest inflatable ball pits ever created, we were able to bring the site to life with colour, movement and interactivity.
The result has been nothing short of outstanding, with this event garnering the highest attendance of any other employee event, and receiving glowing reviews from guests.
From the food to the entertainment and the activities, all age groups were successfully catered for, and Optus and Fourth Wall are continuously planning to ensure the guest experience will again be enhanced in the following year.