Spotify wanted to give their C-suite media executives an insight into the music habits of Australians and came to Fourth Wall to create a multi-sensory experience that would engage, educate and impress.
Fourth Wall worked closely with the New York- based Spotify team to conceptualise ‘Spotify House’, a series of spaces immersing guests in the daily life of a Spotify streamer; from wake up to work day to workout and finally, relaxing at the end of the day.
With a stunning outlook and ideal proximity to key agencies, Simmer on the Bay in Sydney was the perfect location; however the venue came with a challenge - how do we create an entire house within the tight parameters of the venue, and allow for numerous networking activities? Our solution was to cleverly maximise the space by designing ‘anti-gravity’ vertical rooms that could have multiple purposes.
Over three days we guided visitors through the daily commute of a music streamer before welcoming them into each part of the house from the bedroom, to the gym, to the office and living room. Each of the rooms offered various interactive touch-points, including targeted content that demonstrated a typical user’s streaming activity in a real-time scenario; as well as digitally-coded walls that enabled guests to scan and receive the playlist relevant to that room.
This innovative environmental design provided the flexibility to repurpose the spaces, creating opportunities for guests to network with Spotify technicians, enjoy a media breakfast, and participate in a Q&A session.
As an additional part of the experience, VIP executives were treated to an exclusive ‘Spotify Supper’ event, featuring a celebrity chef, a musically-curated menu, and live performances.
This was the first major event for Spotify in Australia, and they were thrilled with the impressively high-impact delivery of the activation as well as the resoundingly positive feedback from inspired guests, who all took away with them, new and creative ways to reach their audiences.