CHALLENGING THE STATUS QUO
Fourth Wall partnered with Transport for NSW and Haymarket Chamber of Commerce to launch the inaugural Haymarket Heartbeat Festival. The project required many streets around the Haymarket precinct to be closed; some of which had not been closed for 20 years. This meant close liaison with many stakeholders and the City of Sydney to ensure that the installation’s interruption to the Haymarket precinct traffic - both vehicles and pedestrians - was minimal and successful.
EVOLVING THE CREATION
Fourth Wall managed all entertainment and stall holder requirements, and worked closely with the traffic management team and City of Sydney to ensure the event ran seamlessly and safely.
The Haymarket Heartbeat could be felt throughout Sydney as the crowds enjoyed the vibrant and culturally diverse atmosphere. The festival offered delicious meals from market stalls and two performance stages, which accommodated both modern and traditional style performances.