YouTube Unboxed

The Challenge

'YouTube Unboxed' unboxed key insights and unlocked dialogue between our most valued brands, agency partners, and YouTube, the event was a world-first, as it debuted technology that had never been seen before.

The Creation

Hosted at Australian Technology Park in Sydney, four experiences, co-created with our five biggest media agencies across three days, YouTube Unboxed provided a unique and intimate journey for 250+ C-suite to dive deeper into all things YouTube advertising.

From projection mapping on ceiling-to-floor screens to rotating stage to floating screen technology to launching Human Stories with real humans, YouTube Unboxed brought key clients through four custom experiences: the unskippable future of advertising, our newest audience research, our measurement vision, and solutions to capture attention.

The Outcome

Unboxed was a raving success, playing a key role in growing revenue, shifting perception, and strengthening relationships with key brands and agencies, winning a prestigious Award Award for Environment Design.