AREC - Australia Largest Real Estate Gathering

The Challenge

Fourth Wall was brought in to take AREC – Australia's largest real estate gathering – to the next level. Transforming it from a conference and expo to an experience that would inspire, unite, and change the trajectory of the businesses of attendees.

The Creation

Fourth Wall reshaped the entire AREC experience, from a fresh website and communications strategy to a reimagined ticketing approach. Fourth Wall extended the event beyond the keynote speakers, crafting moments that truly amplified the impact of each presenter.

Global icons including Ryan Serhant and Ryan Reynolds lead the 30+ visionaries across two tracks, with AREC taking over the Gold Coast and bringing together 6,000+ real estate stars and up and comers from around Australia.

Storytelling and experiences were at the core of the new approach, breaking down barriers and connecting the audience with their potentially new and exciting future.

The Outcome

The event was a sell-out success, driving additional online sales and engagement. Overnight content releases maintained momentum, keeping attendees connected and focused on unlocking their full potential.