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YouTube Unboxed

The Challenge

'YouTube Unboxed' showed key insights and unlocked dialogue between the world's most valued brands, agency partners, and Fourth Wall was there to design and produce the experience for YouTube...making it a world-first as it debuted technology that had never been seen before.

The Creation

Hosted at Australian Technology Park in Sydney, four experiences, co-created with our five biggest media agencies across three days, YouTube Unboxed provided a unique and intimate journey for 250+ C-suite to dive deeper into all things YouTube advertising.

From projection mapping on ceiling-to-floor screens to rotating stage to floating screen technology to launching Human Stories with real humans, YouTube Unboxed brought key clients through four custom experiences: the unskippable future of advertising, our newest audience research, our measurement vision, and solutions to capture attention.

The Outcome

Unboxed was a raving success, playing a key role in growing revenue, shifting perception, and strengthening relationships with key brands and agencies, with Fourth Wall winning a prestigious Award Award for Environment Design.

Related Work

FOOTBALL FEDERATION OF AUSTRALIA
ECHO ENTERTAINMENT
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