Prime Video Presents

The Challenge

For years Prime Video has worked with Fourth Wall to present their yearly Upfront, getting advertisers, media and stakeholders excited about what the platform has on offer. Each year the Upfront circuit is highly contested with everyone wanting to stand out and cut through to the audience, each year we rise to the challenge.

The Creation

Fourth Wall broke the impossible by creating a market first LED design that required a range of engineering and testing. Removing a row and columns of LED tiles and replacing them with LED lighting changed an standard screen into an interactive screen and show, with Alexa represented via the rectangle of LED lighting. This device also reacted to the screen content to ensure a unified vision, built on a custom made stage that blended seamlessly into the new venue. With no backstage area Fourth Wall created a nearby, but offsite, staging area and transport that ensured all talent arrived stress free and ready to take to the stage.

The Outcome

What an evening. All parts of the experienced played perfectly together and made for an impressive showcase of what Prime Video has in store for its growing viewer base.