YouTube Creator's Summit

The Challenge

YouTube wanted to bring together their top creators across APAC to a dynamic, interactive summit in the heart of Australia, where everyone felt unified and clear on how YouTube supports them. These 200 creators spoke a range of different languages, had different cultural needs and each one wanted to feel like they are the star...so Fourth Wall was selected to deliver the experience.

The Creation

The team at Fourth Wall took over unique space across the Melboure CBD and turned them into amazing YouTube experiences, suiting all the creators needs and wishes. From nightclubs, to waterside wharfs and changing the hotel YouTube was front and centre while the talented stars workshopped how to become even bigger stars.

A highlight was creating a Summit song using the voices from the creators, and a sampling guru and had everyonw dancing, and posting, to their own voices; to the dream tree that was brought to life by answering the dreams of how YouTube can continue to be the social platform for the future.

The Outcome

From 9 languages with full translation services to a non-stop specially created conceirge service Fourth Wall ensured everything ran perfectly and exceeded expectations.