Launch of Microsoft's CoPilot+ PC Range
The Challenge
Microsoft came to Fourth Wall to produce their influencer and media launch of their new range of PCs... those designed around CoPilot+ and a range of other fantastic improvements.
The event was to be in their consumer store with only a few hours to set-up and turn the experience into something magical.
The Creation
When a launch has a great product, it is only fitting to put that front and centre, and that is exactly what Fourth Wall did, with a larger-than-life replica of the new PC. Guests were invited in one at a time to exclusively experience the PC and capture their content, complete with a personalised on-screen welcome.
As the device becomes your guide to the world, the event heroed a passport that encouraged guests to move through different stations, revealing discoveries about the new product and the accumulation of passport stamps to earn merch. Vibrant lighting effects and live music heightened the energy, making the entire space pulse with excitement at every turn.
The Outcome
Microsoft's partnership with Fourth Wall extends beyond four years and goes from strength to strength, especially with media and influencers gaining huge traction and cut through by leveraging the unique experience.



