Vogue Eyewear Summer Squad Experience

The Challenge

#letsvogue celebrates inclusiveness, realness and connection, inviting their US fashion explorers to join in. EssilorLuxottica turned to Fourth Wall to curate an immersive, three-day experience for top creators - perfectly capturing the essence of this movement and showcasing the new spring/summer capsule collection.

The Creation

Fourth Wall orchestrated a complete takeover of a stunning Bridgehampton location in New York - USA, creating the perfect summer backdrop. Creators arrived in style, welcomed with personalised essentials and thoughtful touchpoints to prepare them for the days ahead of layered experiences filled with fun and surprise.

From a relaxing yacht cruise and biking through town to gather local treasures, to an exclusive arthouse tour and private candlelit dinner on the hotel grounds, ending with s'mores by the firepit, the itinerary was vibrant and playful - perfect for amplifying Vogue Eyewear's brand.

The Outcome

The trip created the ideal space for EssilorLuxottica to strengthen relationships with creators, resulting in high volumes of fashion-forward content shared across social platforms. The experience fostered deeper brand connections, while also generating significant reach, engagement and driving traffic to the new collection.