Sydney
New York
London
Brisbane
YouTube needed to bring 200 of their top APAC creators together in Melbourne, across nine languages and a range of cultural needs, and make each of them feel genuinely valued rather than managed.
Fourth Wall took over multiple spaces across the Melbourne CBD, transforming nightclubs, waterside wharfs and the hotel itself into distinct YouTube environments.
A summit song was built live from the creators’ own voices, and a dream tree was constructed from their responses to a single question: what do you want YouTube to be? Every creator left having contributed to something that had not existed when they arrived.
