FFA / Events NSW — Breakfast on the Bridge

Events NSW and the Football Federation of Australia needed a single image that would give the world’s media a compelling visual for Australia’s 2022 World Cup bid.

Participants hold oversized football balloons on the grass-covered Sydney Harbour Bridge.

Aerial view of the Sydney Harbour Bridge spanning the harbour during the event.

Fourth Wall installed four-metre diameter branded soccer balls on the Harbour Bridge, with the Premier of NSW, the Socceroos and the Matildas pushing them across together. Twenty floating balls surrounded them, operated by young players selected from across New South Wales. At the South End, a full-scale soccer pitch was painted directly onto the bridge surface, framed by the iconic pillars. The resulting image became the defining visual of the bid campaign.

Oversized football balloons and participants fill the grass-covered bridge roadway.

Participant stands with an Australian flag beneath oversized football balloons on the bridge.

Group gathers with oversized football balloons between the Sydney Harbour Bridge pylons.