Prime Video — The Boys

For the Season 5 launch of The Boys, Prime Video wanted a one-of-a-kind moment for fans.

For one night only, Fourth Wall transformed Sydney’s Luna Park for the launch. Cast faces were projected onto its iconic entrance, complete with laser eyes. Inside, fans explored a series of activation zones, including a Mother’s Milk bar.

The Boys event branding beside Sydney Harbour Bridge at night.

Rows of connected tubes and yellow-lidded containers in a The Boys themed installation.

Luna Park entrance towers lit red beside a blue-lit Ferris wheel at night.