Prime Video — Elle

To launch Elle on Prime Video, Fourth Wall transported VIP guests in Sydney back to the 90s with a pool party Elle Woods would have been proud of.

Stacked vintage televisions and pink displays at the Prime Video Elle launch.

Small dog sits on a pink couch between Elle-branded cushions.

Every detail and surface in the venue was pink, including a pink carpet and media wall for VIPs, and real chihuahuas roamed the space alongside guests. Custom glam stations were built to let attendees step directly into the world of the show, and every detail was designed to encourage content creation and extend the moment well beyond the night itself.

Guests gather around a pool illuminated with pink lighting at the Elle launch.

Guest is reflected in a vanity mirror surrounded by pink flowers and beauty products.