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Prime Video needed the Australian leg of the global Rings of Power premiere tour to hold its own against every other territory, adapting the worldwide creative for local media and audiences in winter while the rest of the tour played outdoors.
Ring and fire are the visual language of Season 2, and Fourth Wall built around both. A cauldron dominated the media wall and a vast ring hung above it, igniting the moment the international cast appeared. Guests then moved through a magical forest across every level of IMAX Sydney before the screening.
The cast called it the best premiere on the tour, and the photograph from the moment of ignition became one of the most widely circulated images from the entire worldwide press circuit.
