Meta x Oakley Vanguard

Meta needed to get their latest fitness glasses into the hands of their target audience, and there was one location where it made perfect sense.

Fourth Wall transformed a popular Bondi Beach gym into a bespoke Meta x Oakley Vanguard pop-up - reskinning the exterior, building a showroom within the entrance, and inviting local creators to learn the tech, connect a pair, and take them for a trial run down to capture the iconic viewpoint at Icebergs.

Guests talk around a table beside Meta and Oakley product displays.

THE NEXT EVOLUTION signage above Oakley Vanguard product displays.

Guests gather beside the Vanguard display inside the launch venue.

Back at the gym, we had a setup that enabled content capture and replay, driving further consideration among our audience. Every step of the experience was an intentional content opportunity, putting the tech to the test and showcasing just how seamlessly it can fit into their lives.

Guests stand outside the VRTUS venue beneath Oakley Vanguard branding.

Guest wearing smart glasses talks with another attendee inside the launch venue.

Participants stretch together outside the VRTUS venue during the Oakley Vanguard event.

Group of participants poses beside the waterfront with their arms raised.